Visual Design / Front-End
Web-based business workflow campaign
Cyanna Education Services is a leading provider of customized software solutions and consulting advisory services to educational institutions & state agencies.
As a consultant for Cyanna, my duties were to execute brand initiatives and apply digital, web development, and video production for educational institutions including colleges, universities, trade schools, career schools, K-12, and ESL schools.
It was important to create a consistent experience for the company to utilize, and for customers to have familiarity with a confident and experienced brand. The marketing brand would branch into video production, email campaigns, and keynotes.
The marketing and consulting team collaborated to create the Accrediting Council of Independent Colleges and Schools (ACICS) campaign, to alert and notify accredited schools of the Department of Education's to terminate ACICS as a nationally recognized accrediting agency. The landing page would address the needs for alternative accreditors and the benefits of using Cyanna in a testimonial video.
Schools and educators would be directed to the landing page via email campaigns. Cyanna has seen how education can transform lives and is driven to be a fundamental part of delivering education to everyone. The team offers licensing, compliance and accreditation consulting, curriculum licensing and development, software licensing and development.
In addition to the ACICS campaign, Cyanna made an effort to keep up with industry trends and embark on a Let's Tech! talk at education conventions and state authorization basics.
With EDvera, institutions submit paperwork electronically. No delays, no hard copy hassles. Everyone can track process and documents online. The 10-part email series encouraged customers to schedule an EDvera demo and learn more about the system. A boilerplate was developed to feature a bold headline, spirited animation, and a descriptor on the advantages of using the software.